Domino effect…

Last week I had a very inspiring discussion with Jane Ide OBE who is a brilliant charity sector leader. In the conversation, we talked about how micro interventions could potentially be the way forward for the kind of inclusive change we are aiming to see in society. It got me thinking have we got our approach all wrong? Have we fixated too much on big ticket changes, seismic movements that would signal a momentous shift rather than concentrating on focused interventions, the sum of which could be greater than their collective parts?

In exploring this question, I thought about the small scale actions with very specific ambitions that are creating ripples that may potentially build up to a tidal wave for change. The first one that came to mind was Show The Salary, a simple ask ‘born out of frustration at the lack of action being taken to address pay gaps and inequity in the charity sector’. Using social media the organisers have consistently called out and challenged organisations posting jobs without showing the salary. Simultaneously, they encouraged organisations to sign their pledge to commit to always revealing it. If you want to understand more about why this is important you can read their excellent top eight reasons here. In summary though you get more candidates, you will run a fairer and more equitable process and you’ll help address pay equality within your organisation. If you are serious about being inclusive it’s a very simple positive action.

Next up was Stop Funding Hate, which was founded in 2016. The organisers were concerned about the drip feed of toxic headlines and the damaging effect they have on society. They want to see community harmony not fracture and therefore condemn those profiting from sowing seeds of division. So they are calling out companies who advertise in newspapers or channels (GB News the most recent focus) that they feel are having this impact. Their rationale is that newspaper sales are reducing and consequently advertising is a key element of profitability. So by encourage individuals to boycott companies who choose to advertise in those newspapers or channels they apply pressure to consider advertising elsewhere. In relation to GB News they have so far seemingly encouraged companies including Ikea, Kopparberg and Octopus Energy to stop advertising. What impact that will have is yet to be seen but their leverage is clearly evident.

Finally, I though about Change.org, which has just exploded this year. As a platform, it has become the epicentre for single issue campaigns and is reflective of the emergence of New Power (see video below). The impact of Change.org in 2020 was extraordinary and it is a wider signal of the power of mass mobilisation. Technology and social media have shifted the balance of power. It is now much more possible for ‘ordinary people’ to make real tangible change. So my question this week is whether the way forward is actually through small scale actions, lots of them, and that we achieve social justice through a thousand flowers blooming? If this is right how do we become more aware of the actions we can take? How do we track the small impacts and ensure that we amplify the difference they are making? Throw in one or two socially conscious mega influencers like Marcus Rashford and who knows what we could achieve… #ImNotTired

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